• Home
  • Services
    • Business Development
    • Digital Marketing
    • Product Management
  • About
  • More
    • Home
    • Services
      • Business Development
      • Digital Marketing
      • Product Management
    • About
  • Sign In
  • Create Account

  • Bookings
  • My Account
  • Signed in as:

  • filler@godaddy.com


  • Bookings
  • My Account
  • Sign out

Signed in as:

filler@godaddy.com

  • Home
  • Services
    • Business Development
    • Digital Marketing
    • Product Management
  • About

Account


  • Bookings
  • My Account
  • Sign out


  • Sign In
  • Bookings
  • My Account

+44 (0)7957 433426

Unlock Your Tech Business's Potential

Unlock Your Tech Business's PotentialUnlock Your Tech Business's PotentialUnlock Your Tech Business's Potential

I provide expert Go-to-Market services helping technology companies launch innovative products into target markets.

Get Started

+44 (0)7957 433426

Unlock Your Tech Business's Potential

Unlock Your Tech Business's PotentialUnlock Your Tech Business's PotentialUnlock Your Tech Business's Potential

I provide expert Go-to-Market services helping technology companies launch innovative products into target markets.

Get Started

LAUNCH YOUR TECHNOLOGY PRODUCT

Alex Cawthorne provides Go-to-Market services for technology companies

Tailored services offered include;

  • Direct sales
  • Channel sales 
  • Product marketing
  • Product management
  • Business process optimization


Specialist experience in public cloud, SaaS, IT security, data security, data management, and compliance. 

"I am Passionate about digital transformation and the adoption of innovative technologies."

About Alex Cawthorne

Services Offered

Business Development

Business Development

n kljebnfln

Achieving consistent sales processes to deliver repeatable revenues can be challenging when launching any new product into an established market. With over 25 years experience in sales and customer success I can help you design and build the foundations or your sales pipeline. 

Case Studies

Digital Marketing

Business Development

Building a successful and recognised brand in a crowded market requires a highly targeted approach to guarantee marketing investment returns sales revenues. I provide advice and planning services to align your goals to the correct technology platforms and services.

Learn More

Product Management

Product Management

Successful product launch and user adoption requires careful validation and scoping. I offer product management services to support your Go-to-Market plans prioritising the features that will gain greatest market penetration with the available development resources.

Case Studies

Specialist Expertise

Innovative Technologies

Innovative Technologies

Innovative Technologies

Worked with organisations using new technology to launch disruptive products into established markets. Experience in the early LLM's and AI through to applications built using native public cloud services.

ISV's

Innovative Technologies

Innovative Technologies

Supported multiple ISV's bringing new technology solutions to market. My specialist experience offers ISV's access to lessons learnt and the decisions to achieve goals. With my ISV experience on your team you can plan out your steps to success.

Cloud

Innovative Technologies

Microsoft and Google

Extensive experience of public cloud architecture, networking and security having helped hundreds of customer across all sectors and industries migrate and adopt public cloud services.

Microsoft and Google

Digital Transformation

Microsoft and Google

15 years working with Microsoft and Google provides broad insights and knowledge of both Microsoft Azure and Google Cloud Platform. Additionally networking within these organisations to achieve results. Able to advise on best practice technically and commercially where products need to be transacted via cloud marketplaces.

SaaS and PaaS

Digital Transformation

Digital Transformation

Deep knowledge of both SaaS and PaaS commercial offers having supported customers in making the right strategic decisions. One size doesn't fit all.

Digital Transformation

Digital Transformation

Digital Transformation

Deep digital transformation expertise spanning cloud migration, application modernisation, process automation and the adoption of new technologies for improved business efficiencies. This experience enables the accurate positioning of products and services to align to the customer's business case and win new business.

Contract wins in Public Sector

Book a discovery call to accererate your GTM strategy

Contract wins in Private Sector

Recommendations

"Alex is a magnificent leader with many years of experience from IT industry. He understands customer needs, sustainable business development, and owns an amazing can-do attitude. He is extremely enthusiastic about his work which is infectious and makes him a real business leader - not a manager. 

Together with Alex, we created the most successful new business pilot and I cannot highlight the importance of his personal skills - like creativity, positivity and innate leadership. If you need experienced enthusiastic executor for any position in IT domain, hire Alex!"

"Alex is a driven Sales professional, able to see the big picture when it comes to business need and overall solution. He is an excellent relationship builder, very personable, engaging, with a good sense of humour.
Alex has high personal and company integrity, readily gains trust and acceptance from customers and prospects, and networks well within the customers environment, the market, and across teams within the business. Alex is great on his own two feet or working with others in a team setting.
He has great clarity about leads and opportunities, and where he should focus his time and that of the business. Alex has the ability to be creative with commercial propositions, thinking laterally and outside the box."  

"I very much enjoyed working with Alex at Agilisys. He demonstrated a high work rate, great commitment, a drive to deliver results and an ability to pick up and shape new ideas.

Although his strength is in client management, Alex also has strong technical knowledge which he conveys well in clear business language." 

Contact Us

If you don't have the time right now for a discovery call why not provide a brief summary of the support you are looking for?

Attach Files
Attachments (0)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

“Action is the foundational key to all success.” Pablo Picasso

I strive to stay in communication with my clients. Have a question about my services, or want to see if I can match your specific needs? Send me a message, or give me a call. I am always happy to connect with new customers!

Alex Cawthorne

Manchester, Greater Manchester, England, United Kingdom

+44 (0)7957 433426

Copyright © 2025 Alex Cawthorne - All Rights Reserved.

  • Business Development
  • Digital Marketing
  • Product Management
  • About
  • Privacy Policy

Powered by

This website uses cookies.

We use cookies to analyse website traffic and optimise your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept